Matthew Lee, DC
Co-Founder and Chief Investor Relation Officer
Matt Lee brings a rare blend of operator discipline and investor fluency to AroorA. As Managing Partner of Silver Oak Ventures, an angel investment fund, Matt has spent years evaluating early-stage companies across venture finance, IP strategy, and go-to-market positioning, giving him a sharp eye for what investors actually look for when backing a growing brand.
At AroorA, Matt leads the company’s investor relations function, serving as the trusted bridge between our team and the shareholders, family offices, and future investors who believe in our vision of building category-defining e-commerce brands. He champions a philosophy of radical transparency: clear, consistent communication isn’t a reporting obligation, it’s the foundation of trust that lets a company scale with conviction.
Matt designs and owns capital strategy communications, investor updates, fundraising narratives, and the ongoing dialogue that keeps stakeholders aligned with AroorA’s growth trajectory, from seed rounds through to future scale.
Matt’s investor track record also gives him direct credibility in the rooms AroorA is built to enter. He has been an angel investor in more than 20 startups, including early investments in two companies that later reached unicorn status, and has helped orchestrate more than 10 co-investments in major startups across global markets. That experience gives him more than theoretical knowledge of capital formation. He understands how strong companies are positioned, how serious investors evaluate opportunities, and how early conviction can compound into meaningful enterprise value over time.
Before angel investing, Matt owned and operated medical imaging centers, an experience that sharpened his ability to read people, manage high-stakes relationships, and run complex operations with precision. The blend of empathy, storytelling, and disciplined execution of vision has been the philosophy driving his investment success. This is the same culture he intends to bring to the AroorA team. Matt often describes integrity and network as the gold and silver of a lasting career, assets that compound in value the more deliberately you invest in them.
Outside of AroorA, Matt is usually found traveling the world with his wife and son, or chasing competitive points on the tennis court and pickleball court; pursuits that keep him sharp, grounded, and always playing for the long game.