Team
Operator-led. Expert-guided. System-powered.
AroorA is built by entrepreneurs, operators, healthcare professionals, technologists, and brand builders committed to creating category-leading consumer health brands.
Leadership
The people building AroorA.
Reza Lavasani, MD
Founder and Chief Executive Officer
Reza Lavasani is the Co-Founder and Chief Executive Officer of AroorA, where he leads the company’s vision, strategy, brand creation model, technology direction, capital structure, and long-term growth roadmap. Based in Cleveland, Ohio, Reza brings together a rare combination of medicine, eCommerce, consumer brand building, technology, product innovation, and leadership.
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Matthew Lee, DC
Co-Founder and Chief Investor Relation Officer
Matt Lee brings a rare blend of operator discipline and investor fluency to AroorA. As Managing Partner of Silver Oak Ventures, an angel investment fund, Matt has spent years evaluating early-stage companies across venture finance, IP strategy, and go-to-market positioning, giving him a sharp eye for what investors actually look for when backing a growing brand.
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Lee Lorenzen
Chief Revenue Officer
Lee Lorenzen serves as Chief Revenue Officer of AroorA, where he helps shape the company’s revenue strategy, fundraising engine, brand CEO development, and strategic growth vision across both AroorA and its portfolio brands. His role is not limited to traditional sales leadership. At AroorA, Lee acts as a senior growth architect, fundraising advisor, and executive mentor to the CEOs leading each brand inside the AroorA ecosystem.
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Cyrus Roepers
Brand Growth Lead
eCommerce founder and growth operator strengthening AroorA's marketplace execution and scaling discipline.
View profileCulture
AroorA is built by people who act like owners.
We look for integrity, intelligence, innovation, energy, discipline, and optimism. AroorA's culture is not decorative. It is part of the operating system.
- Integrity
- Intelligence
- Innovation
- Speed
- Discipline
- Optimism